Samantha McCall has now been a friend of mine for a few years – I used to see her at all of the fashion shows I did at Neimans, a beautiful face in the audience and always so complimentary and sweet to me at the end of each show. Then, Neimans featured HER jewelry line, she hired me as a model, and we became fast friends. There was one very special thing we had in common….we both didn’t have pierced ears!!! She made the most beautiful earrings that were pierced, but she also made the same ones with clips and I was SO THRILLED! I could FINALLY wear beautiful earrings thanks to her (believe me, I have searched and searched and there aren’t many around…at all). I will never forget going to her house and looking through everything and being so excited that I could finally wear dangle earrings 😉
Samantha grew up in Raleigh, NC and always loved fashion – she used to model (I still think she should!) as well and just felt that there was a missing link from cheap to fine jewelry that was affordable, yet still gorgeous. So, Primaura was born in 2017.
Primaura is an accessory heaven. Her line consists of earrings (both clip and pierced), bracelets, rings, bags, necklaces, pins, belts, etc… she does it all! She started out just making earrings for her friends who needed clips because of the wear and tear so many heavy earrings had done to their ears, and this evolved to something bigger and better!
Primaura is all outdoor inspired….from the butterflies, bugs, the horsehair she uses on belts and bags, animals and animal prints – this is her true inspiration in her designs.
Samantha will also give a nod to some of the designers she loves and is inspired by Valentino, Gucci, and Fendi. She loves the look of mixing high and low. One of my FAVORITE things she is now selling is this Pucci Clutch – she only gets a few of these special pieces and once they are gone they are gone. She has about 12 left of these right now so you better hurry up! It also comes in a off white too – gorgeous!!
Sam has become a friend, an inspiration and someone that I just love being around. She is always coming up with new things and ya’ll, just wait until these new belts she has coming out – they are amazing! If you live in Charlotte, you can buy her collections at Chosen and Abode, Mine by Sandy in Davidson and The Greenbriar in West Virginia. For those of you out of town, online is best! Primaura will also be doing some pop up shops in March and the upcoming months that I will keep you aware of.
Isn’t she gorgeous???!! Lastly, if you use BROOKE20 you can get a great discount! Check out her purses, earrings, cuffs, etc and you will have something unique that not everyone is wearing and I swear, someone will ask you where you got it from 😉 Happy Shopping!!